Built live for every client
Your list is researched for your campaign, at the time you ask for it. It is not a saved segment that has already been sold to five other businesses.
Custom B2B lead research & qualification
B2B lead lists built around your ICP
Digiant Leads researches, builds and scores custom prospect lists for cold email and cold calling. Every list is created live around your targeting criteria — not pulled from another generic database.
- Researched live for your campaign
- Scored against your criteria
- Reviewed by a person, not just a filter
ICP match review
Managed IT · UK & NL · 20–100 staff · Head of Sales / Founder
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Managed IT services provider0% Match
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B2B SaaS — operations software0% Match
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Specialist recruitment agency0% Match
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Enterprise software reseller0% Out of ICP
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National retail group0% Out of ICP
3 of 5 researched companies match your ICP
Illustrative example
Two dropped before they reached your list
The problem
Most prospect data was never built for your campaign
Generic databases are built to serve everybody, which is exactly why they serve nobody's targeting particularly well. If your cold outreach is underperforming, the list is often the reason before the copy is.
Companies that were never a match for your ICP in the first place
Contacts with job titles that have no say in the buying decision
Records that were accurate two years ago and have not been touched since
Huge lists padded out with prospects nobody intends to contact
Not enough information on the row to judge whether a lead is worth a call
Hours of manual reviewing, de-duplicating and cleaning before you can send
Campaigns aimed at businesses that could never have bought from you
Filters that cannot capture the qualification detail that actually matters
Poor targeting costs more than the wasted sending. It makes your results impossible to read — because you can never tell whether the campaign underperformed or the list was never right in the first place.
The Digiant Leads difference
Research and judgement, not a download
Six things that change when a list is built for one campaign instead of sold to everyone.
Matched against a defined ICP
We agree your targeting and qualification criteria before we start, then evaluate every company and contact against those criteria — not against a generic filter set.
AI-assisted lead scoring
Each lead carries a score showing how closely it matches your ICP, so you can see the reasoning behind the list rather than taking it on trust.
Human-reviewed targeting
A person checks the research and the relevance. Where reliable information exists, we look further than a database filter would.
No generic database dump
You will not receive thousands of unrelated records simply to make the spreadsheet look substantial.
Relevance over volume
The goal is a focused list of prospects genuinely worth contacting — measured by how well your outreach lands, not by row count.
How it works
Four steps, and you see the work before you commit
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01
Define your ICP
Tell us which businesses and decision-makers you want to reach — industry, location, size, business type, services, job titles and anything else that qualifies a lead. If it is not fully worked out yet, we define it with you first. That is included, not extra.
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02
We research live
We research companies and contacts against the targeting requirements we agreed, building the list for your campaign rather than pulling a saved segment.
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03
We qualify and score
Each lead is evaluated and scored on how closely it matches your ICP, using AI-assisted analysis with human review of targeting and relevance.
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04
Review your sample
You see the structure, the fields and the relevance of the research before deciding whether to go ahead. No commitment at this stage.
Two ways to start
See the work before you spend anything
Whether you need a new list or a second opinion on the one you already have, you get something concrete first.
Request a sample lead list
For teams who need new prospects. Tell us who you want to reach and we will research a sample against those criteria, so you can judge the relevance yourself.
- Researched companies and decision-makers matched to your ICP
- A match score on every lead
- The list structure and fields, before you commit
No payment details. No call required.
Qualify your existing list
For teams who already have prospect data but are not sure it fits. Send a sample from your list and we will score a fixed number of those leads against your ICP, free of charge.
- A match score on each lead we review
- Which records look irrelevant, and why
- Whether it is your list or your targeting at fault
Covers a fixed number of leads — a sample, not your whole database.
Who this is for
Built for teams whose pipeline depends on outbound
If cold email or cold calling is how you create opportunities, the quality of your list decides most of the outcome before anyone writes a subject line.
- B2B service businesses
- Cold email & lead-gen agencies
- Sales & appointment setters
- Recruitment companies
- SaaS businesses
- Consultants
- Founders running outbound
- In-house sales teams
Usually the person reading this
Founders & business ownersAgency ownersSales DirectorsHeads of SalesHeads of GrowthBusiness development leadersOutbound campaign managers
Testimonials & reviews
What clients say
Client feedback in their own words. Nothing here is written by us.
Questions
Frequently asked questions
If something is not answered here, email [email protected] and we will answer it straight.
A database gives you filters over records that already exist and are sold to everyone else using the same platform. We research your list at the point you ask for it, against the criteria we agree with you, and we score each lead on how closely it matches. You are paying for research and judgement about fit, not for access to rows.
Before we start, we agree what a good fit looks like for you — industry, location, company size, business type, the services a company offers, the job titles worth reaching and any other qualification requirements specific to your offer. Each company and contact is then evaluated against those agreed criteria, and the score reflects how closely it matches them.
We use AI-assisted analysis to review the information gathered on each company and contact and rate how closely it matches your agreed ICP. The score is there to make our reasoning visible, so you can see why a lead is on the list rather than having to take it on trust.
No. AI assists with analysis and scoring, but the targeting and relevance are reviewed by a person. Automated scoring is good at working through information consistently; it is not a substitute for judgement about whether a business is genuinely worth your team contacting.
In short: what you sell, who you want to reach, and what makes a lead worth contacting. That usually means your offer, your target industry, location and company size, the job titles you want, and any qualification requirements that a standard filter would miss. If you are not sure how to define some of it, say so — that conversation is part of the work.
We research to the criteria you set rather than working from a fixed list of covered markets. How much reliable information is available does vary by industry and region, so we will tell you honestly what looks realistic for your targeting before we begin, rather than after you have paid.
The fields are agreed with you before we start, based on what your outreach actually needs and what we can research reliably for your target market. You will see the exact structure on your sample, so you can check it works with your sending tool or CRM before going any further.
We qualify a fixed number of leads from your existing list at no cost. It is a sample, not your whole database. We will confirm the exact number with you when you send your request, along with what the review will cover. You can start that on the free lead qualification page.
Anything you send is used only to prepare your sample or your free qualification review. We do not sell it, pass it to third parties, or add it to any database we resell. If you want your submission deleted, ask and we will confirm once it is done.
Yes — that is the point of the sample. You see how the research is structured, what is on each row and how relevant the prospects are, and you decide from there whether to go ahead.
It depends on the size of the list and how much research each lead requires — a narrow, heavily qualified list takes longer per row than a broader one. We agree a timeline with you before starting so you know what to plan around.
Want to see what an ICP-matched list looks like for your business?
Request a custom sample, or send us part of your existing list for free qualification. Either way you see the work before you spend anything.